Never Quit Trying: Reengaging Tobacco Users in Statewide Cessation Services (Infographic)
A new article published in the May 2018 issue of the Journal of Public Health Management & Practice examines the effectiveness of multiple outreach methods on reengagement of tobacco users in a statewide cessation program. Author Katrina Vickerman, PhD, and colleagues, determined the percentage of participants who reenrolled in QUITPLAN Services or a phone cessation program, and whether differences depended on if the outreach methods were delivered at either 1, 2, or 3 months post-initial engagement. They found a 5-fold greater odds of reengagement with proactive outreach conducted through state-funded quitlines, with no differences in reengagement rates by follow-up period. This research has implications for helping people struggling with tobacco dependence gain access to services. Read more about the results they found in their article, “Never Quit Trying: Reengaging Tobacco Users in Statewide Cessation Services.”
Dr. Katrina Vickerman is a research scientist at the Optum Center for Wellbeing Research. Her work focuses on improving the reach and effectiveness of health behavior change programs, particularly for individuals interested in quitting smoking via tobacco quitlines.